Absolut Architectur

A new building for an insurance company in Des Moines, Iowa, looks like the advertisements for Absolut vodka when lighted at night. “We wanted to make an impact, but this was not what we had in mind,” said a spokesman for EMC Insurance. “There was some surprise ...as the building came together.” A spokesman for the architect said the resemblance was not intentional, but Richard Lewis, who runs the Absolut account for TBWA Chiat/Day advertising in New York, isn’t so sure. “I’m convinced the architect has this unconscious relationship with Absolut,” Lewis said. “Once you have Absolut on the brain it shows up all over the place.” (AP) ......Mangled car wrecks, the Betty Ford Clinic, blood stains, puddles of vomit...