Why Advertise in This is True? Unlike generic joke lists, True has unique weekly content. True is written fresh every week, so our subscribers know they will receive quality content that they have not seen before. True is eagerly awaited by our huge audience, and has a much higher "open rate" than generic joke lists or other entertainment e-mail publications. So much so that a substantial portion of our audience actually pays a fee to get more of the material.

Why Advertise in an E-mail Publication? We have been saying for years that advertising with plain text in an e-mailed publication is better than a banner ad on a web site -- it's even better than a banner in an HTML-format e-mail newsletter. We're glad the rest of the online advertising industry has finally started to come around to what we thought was obvious all along.

• Banner ads are often just one of many graphic elements on a web page -- they often don't stand out at all unless they flash so fast they irritate customers. Is that what you're looking for -- people to come to your site that you have irritated?! Do you click on such ads?

• Many web surfers turn off their "auto load images" (or use ad-blocking software) so they don't have to look at banner ads. In This is True, your ad is part of the text that people are reading.

• Is an important demographic group missing your message entirely? While most people have e-mail, not everyone has web access. In True's ads, you have the ability to provide links to both web pages and e-mail autoresponders to allow your prospects to choose which way they want information.

• You get more space in a text e-mail ad to give readers some detail.

• Text ads in double-opt-in publications have many times the clickthrough rates of web site banner ads.

• And, you can still carefully track your ad's effectiveness.

An important thing to realize about This is True is all of our subscribers have requested their subscriptions -- not just opt-in, but verified opt-in! Thus, our stuff gets read, which means your ad will be read too! Best of all, your informative ad can reach our readers for less than one-quarter cent per impression!

What Our Advertisers Think Sure, we can talk all we want, but it's results that count. Here's what some of your peers have to say about their experiences advertising in True...

• "If I had more time and products, I'd be buying every ad space you had available. My business is growing and actually I can't really buy enough quality traffic for some of the stuff. True is one of the best places I've found yet for the response I get for the money. And I've been in a lot of spots." --Allen Williams, Personal Growth

• "Randy, you continue to deliver a fantastic product with a receptive audience. Every time I advertise in 'True' I am thrilled with the results. Your newsletter is the real thing. I'd recommend it to other advertisers, but I don't want them to take my ad space!" --Joel Comm, Adsense Secrets

• "Advertising in This is True is one of the great bargains on the Internet, and Randy made inserting the ad effortless. We wrestled with many different advertising ideas for our e-mail newsletter before settling on advertising in This is True. Upon publication of the issue in which our ad appeared, we received a huge number of hits at our Web site (up 1600% the next day) and at least a thousand new subscribers. For our money, This is True is the most cost-effective way of letting people on the Internet know about an exciting product or service." --Allen L. Wyatt, author, WordTips

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