Advertising in This is True
Why Advertise in This is True? Unlike generic joke lists, True has unique weekly content. True is written fresh every week, so our subscribers know they will receive quality content that they have not seen before. True is eagerly awaited by our huge audience, and has a much higher "open rate" than generic joke lists or other entertainment e-mail publications. So much so that a substantial portion of our audience actually pays a fee to get more of the material.
Why Advertise in an E-mail Publication? We have been saying for years that advertising with plain text in an e-mailed publication is better than a banner ad on a web site -- it's even better than a banner in an HTML-format e-mail newsletter. We're glad the rest of the online advertising industry has finally started to come around to what we thought was obvious all along.
- Banner ads are often just one of many graphic elements on a web page -- they often don't stand out at all unless they flash so fast they irritate customers. Is that what you're looking for -- people to come to your site that you have irritated?! Do you click on such ads?
- Many web surfers turn off their "auto load images" (or use ad-blocking software) so they don't have to look at banner ads. In This is True, your ad is part of the text that people are reading.
- Is an important demographic group missing your message entirely? While most people have e-mail, not everyone has web access. In True's ads, you have the ability to provide links to both web pages and e-mail autoresponders to allow your prospects to choose which way they want information.
- You get more space in a text e-mail ad to give readers some detail.
- Text ads in double-opt-in publications have many times the clickthrough rates of web site banner ads.
- And, you can still carefully track your ad's effectiveness.
An important thing to realize about This is True is all of our subscribers have requested their subscriptions -- not just opt-in, but verified opt-in! Thus, our stuff gets read, which means your ad will be read too! Best of all, your informative ad can reach our readers for less than one-quarter cent per impression!
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For details on advertising in True, including full rate information, please enter your info here:
You must confirm your request for information -- so a valid e-mail address is required. You will be added to our advertiser info e-mail list (irregular publication: maximum one e-mail/month, plus notification of specials on remnant space), and you can leave the list at any time. The latest rate card will be sent immediately. Space is assigned on a first-paid, first-reserved basis. List Quality: In April 2010 we went through a major list scrubbing, requiring all readers to re-subscribe to continue getting issues. While we lost well over half our subscription base, that's fine with us since we now have a much more involved and responsive reader base. The current third-party-verified subscription number (typically lags by up to a day) is: Current Pricing: Upper spot, $175; middle spot, $150. Copy your ad to our Sponsors Page for $60 (six months) or $100 (a full year). Book here. |
What Our Advertisers Think
Sure, we can talk all we want, but it's results that count. Here's what some of your peers have to say about their experiences advertising in True...
- "The response to the ads was amazing!!! I went from less than 100 visitors to more than 100,000 in 2 weeks." --Mary-Jo, May 2010 (Mary-Jo ran a series of 3 ads, then sold her site)
- "It is hard these days to find Internet publications with a large, committed readership. This is True is one of those rare publications with a great group of readers who trust the quality that Randy has built into the publication over the years. Advertising our newsletters and websites in This is True has always resulted in a great return for our advertising dollars." --Allen L. Wyatt, publisher, Tips.net, May 2010
For full details, see the blue box above.