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Randy Cassingham's BlogHistorical Details and Author's Notes from This is True® - the First For-Profit E-mail Publication (and Still Going Strong). |
Firsts Archives
How I Invented For-Profit E-mail Publishing
I invented for-profit e-mail publishing on Wednesday, June 22, 1994. I'm not aware of any others who claim to have invented it before that time. This is a brief description of what I came up with, and how.
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Genesis: "This Just In"
Once I had the business plan set, I spent the weekend researching stories, designing how a "plain text" e-mail newsletter should look, and wrote the first issue. I call it "This Just In", but the first issue doesn't go out by e-mail yet since I don't have the listserver set up yet.
John Bobbit: Immortalized Through Verbification
I use the term "Bobbitized" in this week's edition.
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Long Distance Calling
This Just In carries its first paid ad -- for long distance phone service.
First Newspaper Client
The second income stream called out in my business plan gels with my first newspaper client carrying TJI as a newspaper column.
International Relief
The first charitable organization plug in TJI was for earthquake relief, after a 7.2 shock hit Kobe, Japan, on January 17, 1995:
True Joins the Web
Nearly a year old, This is True didn't even have a web site until this week.
Bonzer Debut
I've added a new weekly feature to True: the "Bonzer Web Site of the Week" has been added just above the Honorary Unsubscribe. I accept site suggestions for this feature only from Premium subscribers (yes, I'll be checking).
