This is True
Randy Cassingham

Randy Cassingham’s Blog

Author’s Notes from This is True® — Thought-Provoking
Entertainment Online Since the Internet’s Dark Ages.

Marketing Archives

  First Newspaper Client

The second income stream called out in my business plan gels with my first newspaper client carrying TJI as a newspaper column.

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  The Story of Billy

The holiday book sale was over, so I came up with a slightly different way to keep book sales going, with a short story....

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  TANSTAAFL, Baby

Very often readers ask me for advice about starting an online business -- when I started in 1994, there wasn't anyone to ask, and I've learned a lot in the nearly 15 years since. Obviously one can learn some things by watching what I do, but there are others who are in the business of teaching such things, and that's faster (and more generic). The problem is, a lot of those in the business are fly-by-night know-nothings who will gladly take a lot of money from you, and may or may not deliver actual value for your investment.

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  The Pomplamoose Problem

An Interesting Article on the site Artist Empathy (yeah, I hadn’t heard of it before either) discusses “The Pomplamoose Problem”...

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