Bad Press is Better than No Press?

The Kansas City (Mo.) chapter of the Public Relations Society of America is sponsoring a contest, circulating a pamphlet to solicit entries. The pamphlet uses a Nazi swastika on the cover as an example of attention grabbing public relations, with the slogan “Never Underestimate the Driving Force of Public Relations.” A spokesman for the PR firm that created the graphic for the association says the brochure was meant to be “provocative”. So far, it has provoked at least one PR firm to drop out of the awards competition. (AP) ...Next year, let’s let Saddam Hussein Images, Inc., produce the brochure.