This is True

Big Mac Attack

Vikram Bakshi, the managing director for McDonalds restaurants’ operations in India, has announced the chain will spend 30 million rupees (around US$666,000) to set up a nationwide delivery operation in the country. To aid in the aggressive 3-year plan, a nationwide telephone number was set up to call for the deliveries: 66-000-666. (Indo-Asian News Service) ...Appropriate, since what they serve can best be described as anti-food.

Publication Date: 18 March 2007

This story is in True's book collection, Volume 13.