This is True
bullet  You'd Be Proud Too (a.k.a. "Billy Club")

We can relate. No, not to genital giganticism, but rather to the unsmiling corporate response to parody. In our case, it was Hasbro, with our Get Out of Hell Free cards. Surely the BeProud folks will be happy to hear that our stick was big enough to beat back the corporate types (read: we used our high priced lawyer). But with this, they'll have a good fight ahead of them. From True's 20 January 2002 issue:

When It's Got To Be There All Night

The United Parcel Service is threatening to sue California-based BeProud, a "leading retailer of gay products," over the retailer's newest addition to its "American Heroes" action figure line: the $49.95 "Billy Parcel Service" doll. "This particular product is a very clear infringement on our trademark," complained a UPS spokesman. "It's not a generic policeman. It's not a generic fireman. It's very explicitly a UPS delivery man and that's an unacceptable use of our brand." The courier's lawyer notes that the product is advertised as "'anatomically complete' and grotesquely so." BeProud says UPS "should be flattered." (National Post Canada) ...Now now -- you both should know that what counts isn't the size of the package being delivered.

Click On It If You Dare

[billy parcel service]Now don't come crying to us if you click on the photo and get offended by a plastic doll without his shorts on. You've been warned. (If you do click on it, be sure you're sitting down. We're not responsible for any injuries which may occur if you faint, either.)

3 Comments on This Entry

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Posted by Deborah, San Jose on January 25, 2012:

I still think he's funny. UPS has no sense of humor. I guess they can't afford one.

Posted by Cheryl, Edmonton, Alberta, Canada on January 31, 2012:

I thought it was hilarious. You'd think the UPS carrier would take it as a compliment. Personally, I think it's just wishful thinking on the part of "Be Proud". LOL!!!

Posted by Frank, Bronx NY on April 14, 2012:

As a very newly-minted young gay man (or "newfie"; a bit rude, but funny!) back in 1997, when the "Billy" doll series first appeared, I found them incredibly entertaining, at least in an eye-rolling sort of way. The overwrought paroxysms of uptight revulsion and heterodefensiveness they frequently inspired, even more so. Over nothing more than an elephantine plastic wang! Ahh, the 1990's.

BTW, Randy, you may want to drop the "BeProud" hyperlink above -- the entire line of Billy dolls was discontinued back in 2005, and BeProud as an entity doesn't appear to exist anymore. The link above redirects to a generic online store for risque and questionable products, with no mention of Billy or anything else related to this story.


Thanks for the heads up (if you will) -- I've removed the link. -rc

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