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Randy Cassingham's BlogHistorical Details and Author's Notes from This is True®
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A Premium Idea
The daunting task of using poor-quality e-mail software finally make it too hard to publish True by e-mail every week, so I came up with an idea: publish it every other week.
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But what about the true True fans that really wanted to read every week's installment? A "Premium Edition" is announced -- for a small fee, Premium subscribers would get the column every week, and with no outside advertising. And since Premium subscribers would be, by definition, the most supportive readers, I also instituted a permanent 20 percent discount on True books.
Reaction was immediate: total support -- and a huge number of checks sent in the mail. (We didn't have secure online ordering yet!)
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