This is True
Randy Cassingham

Randy Cassingham's Blog

Historical Details and Author's Notes from This is True® - the First For-Profit E-mail Publication (and Still Going Strong).

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I've been working on an idea since last Fall, and it's finally just about ready. It would have been ready this evening, except this is a holiday weekend. But I can't wait to let you know about what it is:

I went to Denver last week to supervise early production of the next phase of This is True -- video. Each episode will feature several stories from the weekly column.

But how am I going to fit this into my already crammed schedule? I'm not: I've tapped the incredibly clever and talented folks of CleverMedia to produce it, and I chose the lovely Katie Bevard to host -- see photos below. And it's not just that I don't have time to be the onscreen talent: Katie has more personality in her hair than I have in my whole body, so better her than me anyway. All in all, it seems like a good division of labor: I write the stories, they do the magic to make it a truly fun video presentation that you'll enjoy even if you've already read the issue the stories are from.

In addition to making sure the script and such worked out the way I want (you know me: I always insist on top quality) and ensuring the staff there (such as director Jay Shaffer) "get" This is True (and they most definitely did), I stepped in and did a few camera bits myself so that there can be a full dollop of Randy in every show. And it's all watched over by Executive Producer Gary Rosenzweig, who happens to be a good friend of mine.

Check back later (or watch in True) for the announcement of the series premiere!

Randy Cassingham and TRUE video host Katie Bevard

Randy Cassingham goes over the script of the first episode of the "This is True" video series, coming soon online. You can tell Katie is a pro: she knows you don't need to wear pants on the set (just like Tom Brokaw!) when they only shoot you from the waist up.


Randy Cassingham and TRUE video host Katie Bevard

Randy and Katie mug for the camera on the set.


Update

This blog entry relates to the "old" (2007) series. You can still watch it on YouTube.

In 2008 we launched a new series.

Most Recent Comments

I've just seen the third video and they just keep getting better! I love the mixture of old TV footage and news. Keep up the great work!

I have to rave over your video reports. The content with such appropriate insertions is genius level and shows a lot of dedication and planning...and Katy is perfect. She does not come across as a Hollywood actress trying to be a real person, she comes across as being a real person without any help at all! Great videos and thanks so much for your efforts on our behalf. You look real good too. Keep it up please, and thank you.

Nice work. We had the pleasure of working with Katie and the CleaverMedia team on episode 12 of our show Digital Punch TV. It was great. Best of success.

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CleaverMedia, eh? Does that mean your show is in the horror genre? :-) -rc

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