The second income stream called out in my business plan gels with my first newspaper client carrying TJI as a newspaper column.
I had decided not to market it to newspapers right away since I wanted to build some online popularity first. But the online-savvy editor of a weekly paper in rural British Columbia, Canada, came to me with the request, so I had to scramble to set up prices and a special feed for newspaper editors.
To give the newspaper clients first dibs at the column, the Internet edition is delayed a week.
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This is True eventually grew to be included in newspapers in three countries, but is no longer available to newspapers as a feature — with the decline in newspapers in the 21st century, demand has dropped away, and it’s not worth having a separate edition for the few who want independent features anymore.
Inquiring minds want to know, Randy! What was the first paper to sign up? Of course, being in BC myself, I’m that much more curious.
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It was the Fort Nelson News in Ft. Nelson, B.C. -rc