This is True
Randy Cassingham

Randy Cassingham's Blog

Historical Details and Author's Notes from This is True® - the First For-Profit E-mail Publication (and Still Going Strong).

bullet  First Newspaper Client

The second income stream called out in my business plan gels with my first newspaper client carrying TJI as a newspaper column.

I had decided not to market it to newspapers right away since I wanted to build some online popularity first. But the online-savvy editor of a weekly paper in rural British Columbia, Canada, came to me with the request, so I had to scramble to set up prices and a special feed for newspaper editors.

To give the newspaper clients first dibs at the column, the Internet edition is delayed a week.

This is True is still available to newspapers as a feature.

Most Recent Comments

Inquiring minds want to know, Randy! What was the first paper to sign up? Of course, being in BC myself, I'm that much more curious.

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It was the Fort Nelson News in Ft. Nelson, B.C. -rc

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