This is True
Randy Cassingham

Randy Cassingham's Blog

Historical Details and Author's Notes from This is True® - the First For-Profit E-mail Publication (and Still Going Strong).

bullet  H.U. -- A Prequel

The "Honorary Unsubscribe" doesn't exist yet, but this week's Premium issue -- the first Premium edition ever -- had something at the top that previewed the idea:

"Dedicated this week to the memory of Herb Caen of the San Francisco Chronicle, master of the three dots, dead this week at the age of 80 after 60 years of columns."

The Premium edition was such a smash hit that this first one went to paid subscribers in 14 countries!

I did enjoy reading Caen's column. The "three dots" referred to the ellipsis, which Caen used as a style device. Indeed, he called his style "three dot journalism". True has an ellipsis in every story ...before the "tagline" or comment at the end. It's my tribute to Caen, who was my favorite columnist.

Most Recent Comments

I use three dots all the time, I never knew they had an actually name...

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Indeed so. But when you use them at the end of a sentence, they do not take the place of a period, so in your example you should have ended your sentence with four dots. -rc

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