"This Just In:Fire Still Hot!" is a quest in World of Warcraft. Apparently to be followed by "Water Still Wet" and "Rock Still Hard".
Blizzard likes to throw in these odd phrases & pop references. Some say this one links to Futurama, or Sim City.
*Shrugs* Who knows?
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Trademarks don't keep all uses of a word or phrase out of the public domain, just the "classes" that they're claimed for. No one else can use "This is True" for a feature column, or even a book title, but they could (say) use it for a heavy metal band, since there's no chance of confusion there. -rc
Posted by
Mike from Dallas on November 16, 2010:
Almost sounds like a case of a corporation thinking, "Hey, looks like there's money to be made at this, but we can't figure out how. But if we can't, YOU sure won't get a chance to do it!"
If companies spent as much effort at continuing innovative thinking as they do impeding the efforts of competition, we wouldn't be in any economic crisis.
Posted by
Jackie, Los Angeles on November 21, 2010:
Couldn't resist checking if there was a web site currently using ThisJustIn. Evidently, the domain name was passed onto other users who have all failed. The most recent incarnation of TJI.com was a joint venture of AOL/HBO that hosted comedy videos and was described as a poor, early version of FunnyorDie; TJI.com was born February 2007 and expired July 2007. Currently, there is no active site using TJI.com but there is Thisjustinblog.com which describes itself as "This Just In From My Kitchen, My Family, My Life, Baking, Cooking, and Crafting" and shows a pumpkin pie snack mix recipe that looks delish. Seems like TJI was jinxed and what may have been a disappointment to you back in 1995, ended up working out in your favor. Besides, ThisisTrue is absolutely the better name not to mention it has outlasted ThisjustIn by far.
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I do like the title "This Just In", but agree "This is True" is better! The TJI domain is still owned by AOL, and redirects there. -rc
Trademarked Out of a Title - Comments
Posted by Bob - New Zealand on November 15, 2010:
I'm sure I won't be the first to tell you:
"This Just In:Fire Still Hot!" is a quest in World of Warcraft. Apparently to be followed by "Water Still Wet" and "Rock Still Hard".
Blizzard likes to throw in these odd phrases & pop references. Some say this one links to Futurama, or Sim City.
*Shrugs* Who knows?
---
Trademarks don't keep all uses of a word or phrase out of the public domain, just the "classes" that they're claimed for. No one else can use "This is True" for a feature column, or even a book title, but they could (say) use it for a heavy metal band, since there's no chance of confusion there. -rc
Posted by Mike from Dallas on November 16, 2010:
Almost sounds like a case of a corporation thinking, "Hey, looks like there's money to be made at this, but we can't figure out how. But if we can't, YOU sure won't get a chance to do it!"
If companies spent as much effort at continuing innovative thinking as they do impeding the efforts of competition, we wouldn't be in any economic crisis.
Posted by Jackie, Los Angeles on November 21, 2010:
Couldn't resist checking if there was a web site currently using ThisJustIn. Evidently, the domain name was passed onto other users who have all failed. The most recent incarnation of TJI.com was a joint venture of AOL/HBO that hosted comedy videos and was described as a poor, early version of FunnyorDie; TJI.com was born February 2007 and expired July 2007. Currently, there is no active site using TJI.com but there is Thisjustinblog.com which describes itself as "This Just In From My Kitchen, My Family, My Life, Baking, Cooking, and Crafting" and shows a pumpkin pie snack mix recipe that looks delish. Seems like TJI was jinxed and what may have been a disappointment to you back in 1995, ended up working out in your favor. Besides, ThisisTrue is absolutely the better name not to mention it has outlasted ThisjustIn by far.
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I do like the title "This Just In", but agree "This is True" is better! The TJI domain is still owned by AOL, and redirects there. -rc
Read the article that everyone's commenting on, or post a comment about it.