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Randy Cassingham's BlogHistorical Details and Author's Notes from This is True® - the First For-Profit E-mail Publication (and Still Going Strong). |
Wired -- Behind the Curve
The April issue of Wired magazine finally takes notice of e-mail publishing -- after I've been doing it for nearly two years.
The magazine says True is "one of the biggest lists on the Net.... It's [sic] popularity comes from Cassingham's shrewd selection of subject matter."
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While that may be true (I like to let the readers judge that part), I think there's an even more important reason for the publication's popularity: word of mouth. I've never even sent out a press release on True; growth comes from you telling your friends about it. That is a hugely powerful aspect of my business model that I don't think very many online ventures have grasped yet.
Some readers actually apologize that they don't pay the (really very small!) annual fee to get the "Premium" edition. I don't mind at all if you stay on the free list: that's why it's here! Please do forward an issue to your friends with a note on top telling them that if they like it, they can join for free. Now on to my next goal: 150 countries on the distribution list.
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