This is True

Call the Dog

Japan’s NTT Mobile Communications Network is worried that it cannot sustain the business growth it’s come to expect. If nothing else, at present growth rates every Japanese citizen will soon have at least one cellular telephone. So how to keep the curve up? “We have to target everything that moves," says company president Keiji Tachikawa. But not just cars, bikes and laptop computers: he wants family pets to have their own phones too. “Depending how your dog barks, you could tell whether it is in an emergency or not,” Tachikawa claims. (AFP) ...Lassie: the Next Generation.


Publication Date: 20 December 1998

This story is in True's book collection:
Volume 5, Page 74
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