Dress for Success

Needing a way to stand out from the crowd, Clifford Boro, the chief executive of the Internet Financial Network, known online as Infogate, set himself up in a booth on the street in Manhattan, New York, dressed in his bathrobe and bedroom slippers, to answer questions about the company from passers-by. “The idea behind it is that from the moment you wake up in the morning in your slippers to when you go to bed, Infogate is watching information that you care about,” Boro explained of his attire. Isn't doing business in a bathrobe weird? “If it gets us downloads and attention, [our investors] will love it,” he said. (Reuters) ...Hugh Hefner did it first, and with a lot more class.