Madvertising

With the “mad cow” scare in full force, the Europe-wide ban on British cows has left many farmers strapped for cash and wondering what to do with their herds. Harry Goode says his idea to make ends meet “is a bit of a gimmick, but an interesting one.” He’s selling advertising space on the side of his cows, which graze near Birmingham. Passing motorists are the audience; Goode has already sold eight ads, charging 300 pounds (US$450) per week for the cow placards. “They are losing money while they are feeding so they might as well start paying for their upkeep,” Goode said. (Reuters) ...Wonder if he’s tried “For Sale”?