This is True

Needs a Push(up)

The venerable Frederick's of Hollywood, known for its risque lingerie, has filed for Chapter 11 bankruptcy protection. Discount chains have grabbed half the underwear market, and Frederick's upscale competitor Victoria's Secret has nearly 20 times as much sales volume as Fredericks, started in 1946 in New York. Named for founder Frederick Mellinger, the chain hopes to emerge from its woes with new financing. (AP) ...In their heyday, they would have considered the headline “Bottom Falls Out of Panty Market” good news.


Publication Date: 30 July 2000

This story is in True's book collection, Volume 7.
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