This is True

Refused Booze

Systembolaget, the state alcoholic beverage distributor in Sweden, has refused to distribute “TNT Liquid Dynamite” cider. The drink is packaged in orange tubes decorated with fuses so that the containers look like sticks of dynamite. “This is a bit too much for the Swedish market,” a Systembolaget spokesman said. “You are led to believe that it is something you drink to get absolutely smashed, that it has a dynamite effect.” (Reuters) ...Which is false advertising, since we drank several without getting bombed.


Publication Date: 9 July 1995

This story is in True's book collection:
Volume 2, Page 11
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