Status Symbol

Cadillac says its average buyer is now 65, so it is trying to entice younger people to buy its luxury cars and reverse a two-decade slide in sales. To do that, it has announced a new ad campaign dubbed “The Power of &” — a theme that pairs opposites which might attract buyers: night & day. Stars & stripes. Man & woman. The ampersand is used “in an effort to get attention and suggest that a combination often creates something bigger than the sum of the parts.” (AP) ...But the younger generation realizes that’s just not where it’s @.