Think Big

The Dilbert cartoon empire brings in $200 million in annual sales from newspaper syndication, a TV show, a dozen book collections, and more than 700 licensed products from $500 leather jackets to clip-on “pointy hair”. After creator Scott Adams stopped eating meat several years ago, he grew concerned he was not getting adequate nutrition, so he spent $1 million of his share of the money pile to develop a “nutritionally complete, natural food.” The result is the “Dilberito”, a $2.29 meatless burrito-like packaged meal that he is now trying to market to grocery stores. Will it sell? “Six billion people, three meals a day,” Adams says. “It can get big.” (Newsweek) ...That would only work in a world filled with in-duh-viduals.