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What to Wear on a Date

“Today, Viagra is not just a pill,” says Priya Puri, owner of an Indian shirt manufacturer. “It is a positive attitude bringing hope to people.” A former fashion model, Puri is hoping the company’s new “Viagra” shirt line, complete with the slogan “Wear What the World Wants Today”, will help the company in the face of stiffening competition. The shirts cost 525–695 rupees (US$12.35–16.35). (Reuters) ...No starch, please.


Publication Date: 23 August 1998

This story is in True's book collection:
Volume 5, Page 27
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