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Massachusetts lingerie manufacturer UndercoverWear planned a fun program to donate 20,000 nightgowns plus $200,000 in cash to homeless shelters. They proposed asking customers to send in photos of themselves in their “ugliest nightie”. For each photo received, UndercoverWear would donate a new $40 nightgown plus cash to a shelter. But the idea was shelved when the Washington, D.C., based National Coalition for the Homeless would have nothing of it. Executive Director Mary Ann Gleason said the Coalition would not participate in the offer because the company “exploited women” with its “sometimes-naughty products.” Worse, the ugly nightgown idea “just felt weird to me,” she said. (AP) ...Mary Ann, would that be more or less “weird” feeling than sleeping in a dumpster?


Publication Date: 27 February 2000

This story is in True's book collection, Volume 6.
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