This is True

Y2KNY

New York “retail designer” Ken Walker says he has spent $500,000 of his own money getting U.S. and international trademark registrations for “01-01-00" — the “language-independent” depiction of the first day of the next millennium that will be “easily recognized all over the world.” He is already licensing the digit sequence to fashion designers to put on T-shirts, clocks, baseball caps, even dinnerware. “The last new millennium wasn’t very well-marketed,” Walker claims. “Atilla the Hun really screwed up on the distribution. This time, though, I think everyone will get into the hoopla.” (UPI) ...But only because the world will grind to a halt when all the computers crash.


Publication Date: 6 September 1998

This story is in True's book collection:
Volume 5, Page 34
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