This is True

Y’all Come Down Here, Hear?

Houston, Texas, wanted to spruce up its image a bit and attract more visitors, so it inserted 4 million scratch-off, instant win game pieces in a magazine, giving away 33 free trips to the city. Only one of the prizes was claimed, and only 1,200 people registered for the “second chance” drawing. “Clearly, the message we’ve gotten back is that there weren’t a lot of fish out there biting on the bait,” grumbled City Councilman Rob Todd. (Reuters) ...First prize, a week in Houston. Second prize, two weeks in Houston.


Publication Date: 4 January 1998

This story is in True's book collection:
Volume 4, Page 78
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